Do over 100 booksignings/events in less than six months and you start to notice who’s buying your book.
Who Buys/Who Needs Mothering Mother?
Majority: Women (guys do too, but more need to since 44% of all caregivers are males)
Age: 40-65 typically (the “average’ caregiver is 47 years old and will caregiver for 4.5 years)
Ethnicity: Mixed–caregiving is common, accepted and expected among many ethnic communities such as African-American, Asian, Hispanic, and Indian–just to name a few.
Diseases: The usual suspects–Alzheimer’s, Parkinson’s, MS, cancer, heart disease, and mental illness top the list.
I’ve also noticed the caregivers (oftentimes, daughters) tend not to buy the book if mom is with them.
Many caregivers “circle” me. They’re not ready to buy my book at first. They tell themselves they don’t need it–yet.. They might take my card. Many do come back–and talk to me, for minutes, sometimes a half hour. I hear lots of family stories–and I’m glad I do. I actually enjoy this and feel that they need a listener ,and I’m glad to be one. I’ve had them not buy my book that day, and then order it–only to email me with tender words.
I’ve learned that many people buy my book who has already lost mom or dad–and find my words, my stories cathartic. Others almost run from me–still in pain–in griever’s pain. I understand.
And the other person who buys my books are mothers. Wise mothers who want to read my story and share it with their daughters. They want their daughters to know and understand what’s up ahead–they want to open a dialogue. I’m proud of these women–of their openness and bravery.
See? See why I do what I do? See what I’ll stand in bookstores for hours? They need me. I know, I was one of them. I so would have clung to “me,” read “me.” Needed “me” to listen. That’s why I do what I do.